2022 was an attention-grabbing 12 months for the pc science and synthetic intelligence world. One of many developments on this area was ChatGPT—a language mannequin that makes use of deep studying to generate human-like textual content responses.
Simply two months after its launch, Reuters reported that it was the fastest-growing app in historical past, having reached a person base of 100 million in a file time.
Initially, many people—understandably fascinated by the tech—used ChatGPT for mundane duties like answering trivia questions or suggesting dinner recipes.
Nonetheless, because the know-how continued to evolve and enhance, companies began exploring its potential for enhancing their digital advertising methods.
That is the place ChatGPT Search engine marketing comes into play.
What’s ChatGPT Search engine marketing: 12 Methods to Use the Software for Search engine marketing:
What Is ChatGPT Search engine marketing?
OpenAI, the company behind ChatGPT, trained it on a massive dataset of text from the internet so that it can respond to users in a conversational manner.
So what is ChatGPT SEO?
In simple terms, it’s the process of optimizing your website and its content for search engines using ChatGPT technology.
In fact, ChatGPT itself can tell you what ChatGPT SEO is. So, we asked it the question, and it said this.
Pretty apt.
But how exactly does this technology help with SEO? Let’s explore some of the ways ChatGPT can be used for SEO purposes.
How Does ChatGPT Impact SEO?
ChatGPT itself isn’t an SEO tool. However, it can assist with various aspects of SEO.
We’ll preface the rest of the article by saying that ChatGPT can’t replace your entire SEO strategy, but it can definitely be a powerful addition to it. It can help you with tasks like content creation, editing, keyword clustering, and even CTA creation.
Read also:
Read also:
Check out the SEO Industry Trends Report 2024: The Search Revolution Has Already Begun
Check it out
12 Ways to Use ChatGPT for SEO
Here are some helpful ways you can use ChatGPT for SEO purposes. Note that this list is by no means exhaustive, and you can explore more possibilities as you get familiar with the tool.
Also, some of these use cases require a ChatGPT Plus subscription. We’ll mention that wherever applicable.
1. Content Outline Creation
Before we get into using ChatGPT to create full-fledged content, let’s discuss how it can help with the initial stages of SEO content creation.
One of the biggest challenges in creating SEO-friendly content is coming up with an outline that covers all the necessary topics and keywords.
ChatGPT can help you with that by generating a detailed outline based on your topic. You can also provide certain keywords and ask the tool to add them to your headings for SEO purposes.
We asked ChatGPT to create a content outline for the article ”How to Rebuild Your Credit.”
Here, you can see that ChatGPT started by introducing the topic and giving an overview of what credit score is and why it’s important.
Then, it goes on to suggest subtopics like ways to improve your credit and build positive credit habits.
The tool then finishes the article with additional tips, resources, and a conclusion. You don’t necessarily have to follow the outline to the T. But it can be a great starting point.
If you want, you can create further headings for the content pointers. For example, we generated sub-section headings for ‘’Negotiating with creditors.’’
So, it’s up to you to expand your content as much as you want.
If you want the content outline to be more comprehensive, use a detailed prompt like this one:
‘’Please create an in depth define for a weblog publish on [topic].
Conduct analysis to find out the important thing elements and subtopics that needs to be included within the define to comprehensively cowl the subject material.
Present a well-structured and informative define.’’
4️⃣ Content material Define
Immediate:
“Please create an in depth define for a weblog publish on [topic].
Conduct analysis to find out the important thing elements and subtopics that needs to be included within the
define to comprehensively cowl the subject material.Present a well-structured and… pic.twitter.com/oW8ktsUIn7
— Sarvesh Shrivastava (@bloggersarvesh) March 29, 2024
2. Title Technology
Additional, you should use ChatGPT to create a keyword-rich title. For instance, we requested the device to create 5 titles for this text which embody the key phrase ‘’credit score restore.’’
Since you’ll be able to inform ChatGPT what sort of titles you need it to put in writing, there’s numerous scope for tailoring the titles to your Search engine marketing wants. Some experts are saying that ChatGPT-generated titles do significantly better in Search engine marketing in comparison with these written by human employees.
Podcast titles written by ChatGPT are actually outperforming the titles our employees used to put in writing. ?
— Gael Breton (@GaelBreton) January 31, 2023
3. Content material Creation
After getting the define, it’s also possible to use ChatGPT to put in writing the content material for you. In fact, human oversight and enhancing shall be there.
However ChatGPT can present a tough first draft that you could later polish. There are alternative ways to go about creating content material with ChatGPT.
First, you’ll be able to ask the device to generate the entire article for you.
Alternatively, you should use ChatGPT to merely write the introduction or content material beneath sure headings. For instance, we generated two completely different introductions for this text. We additionally gave it a 100-word restrict.
Let’s say you need to add storytelling into the introduction. Possibly you need the introduction to have an anecdote to make your content material extra relatable. ChatGPT can try this, too.
As you’ll be able to see, ChatGPT mentions the article title in full within the introduction. You may take away it for conciseness and higher circulation.
Apart from introduction, ChatGPT also can write content material beneath completely different headings. We generated content material for the ‘’Paying payments on time’’ subheading.
We felt just like the content material was too overwhelming because it was in huge blocks of textual content. So, we generated bullet factors within the type of useful suggestions.
As you’ll be able to see, the way in which you employ ChatGPT for content material era is determined by you. You may change the tone, type, and language of your content material in accordance with your wants.
Nonetheless, human intervention remains to be required since AI-generated content material doesn’t exhibit E-E-A-T, which Google makes use of to rank your content material. You’ll nonetheless have so as to add professional quotes or private insights to your content material.
4. Key phrase Analysis
Key phrases are to Search engine marketing what oxygen is to us. They’re the spine of any profitable Search engine marketing technique.
Nonetheless, discovering related and high-ranking key phrases generally is a daunting activity.
ChatGPT could make it simpler for you. On this instance, we’ll use the next immediate to generate key phrases for a credit-building service.
”Generate 10 long-tail key phrases for a credit-building service.”
This is what ChatGPT confirmed us.
Nonetheless, observe that ChatGPT is not a key phrase analysis device. So, it may possibly’t offer you metrics like search quantity or competitors stage. However it may possibly undoubtedly offer you a place to begin to your key phrase analysis.
You may nonetheless want to make use of a devoted key phrase analysis device. Some good choices embody SEMrush, Ahrefs, and Google Key phrase Planner.
So, the place does ChatGPT slot in right here? It is the place you begin.
Within the instance above, ChatGPT gave us 15 long-tail key phrases for our articles. Now, we will put any of those key phrases in a key phrase analysis device comparable to Semrush Key phrase Overview and discover associated key phrases.
5. Key phrase Grouping
In key phrase analysis, semantic relevance is the relation between two phrases or phrases. It reveals how intently associated they’re when it comes to which means.
For instance, ”credit score rating” and ”credit standing” are semantically related. However ”credit score rating” and ”greatest bank card presents” aren’t as intently associated.
Why is that this vital? As a result of grouping your key phrases primarily based on semantic relevance might help you higher construction your content material. Plus, it facilitates content material mapping.
ChatGPT might help group related key phrases in an effort to use all of them in the identical content material. For instance, we had 100 key phrases for the article on credit-building suggestions.
We requested ChatGPT to categorise them primarily based on semantic relevance.
As you’ll be able to see, ChatGPT created separate classes for key phrases associated to:
- Audience specificity
- Unfavourable credit score historical past options
- Credit score-building methods
- Credit score reporting and monitoring
- Credit score-building instruments and sources
- Particular monetary conditions
Now you can use every of those teams as an article concept. Use the listed key phrases in your article for optimum Search engine marketing.
6. Topical Clustering
Clusters differ from teams in that they aren’t primarily based on semantic relevance however somewhat on the matters or themes inside a bit of content material.
For instance, a subject cluster for a credit-building article would possibly embody subtopics comparable to ”why constructing credit score is vital”, ”find out how to enhance your credit score rating”, and ”credit-building methods for inexperienced persons”.
ChatGPT has a devoted key phrase clustering device that you should use for this goal. Nonetheless, it is solely obtainable in ChatGPT Plus.
Nonetheless, it’s also possible to use the free model to some extent. This is a helpful immediate:
”Give me subject cluster concepts for the key phrase ”credit score constructing suggestions for inexperienced persons”.
Every cluster generally is a sub-heading in your pillar publish on the first key phrase. You may then write particular person articles on every subtopic and hyperlink them again to the pillar publish.
Interlinking makes your web site extra cohesive and provides guests a purpose to remain longer in your web site. Plus, it permits clean crawling for higher indexing by search engines like google.
7. Product Description Technology
The product descriptions on e-commerce websites are additionally part of their Search engine marketing. You need the descriptions to have related key phrases and phrases that customers are prone to seek for.
Plus, the descriptions needs to be partaking and informative sufficient to entice potential prospects into making a purchase order.
You need to use the following prompt to generate product descriptions with ChatGPT:
”Craft concise, Search engine marketing-optimized product descriptions for our PRODUCT. Emphasize key options, advantages, and distinctive promoting factors.
Use partaking language and incorporate related key phrases for efficient on-line visibility.”
1️⃣ Writing Product Descriptions
Immediate:
“Craft concise, Search engine marketing-optimized product descriptions for our hair curlers. Emphasize key options,
advantages, and distinctive promoting factors.Use partaking language and incorporate related key phrases for efficient on-line visibility.
Intention for a… pic.twitter.com/N1juDFVvlx
— Sarvesh Shrivastava (@bloggersarvesh) March 29, 2024
Specify the key phrases you need the product description to incorporate. Additionally, point out your product options and target market within the immediate.
We generated an outline for a credit score calculator.
ChatGPT also can generate descriptions for tangible merchandise, comparable to garments or magnificence merchandise. Utilizing the identical immediate for an natural skincare cleanser, we received this outcome.
We requested the device to maintain the outline between 100 and 150 phrases since that is superb for many e-commerce platforms. As you’ll be able to see, ChatGPT additionally gave us the listing of key phrases it used within the description.
You may go forward and alter the tone of the output primarily based in your target market and model voice. For instance, we requested ChatGPT to rewrite the outline for a GenZ viewers.
8. Visitor Publish Web site Identification
Backlinks are vital for Search engine marketing. These are exterior hyperlinks that direct customers from different web sites to your web site.
They’re an vital rating issue for search engines like google and may enhance your topical authority and credibility. ChatGPT does not essentially assist in backlink evaluation. However it may possibly show you how to discover web sites the place you’ll be able to write visitor posts.
A guide seek for associated web sites in your area of interest will be time-consuming. Let ChatGPT automate this activity for you.
This is the immediate you should use:
”My enterprise sells mission administration instruments for small companies. Discover me 10 web sites for visitor publish outreach.”
We entered this textual content in ChatGPT and obtained the next outcomes.
Apart from exhibiting us the doable web sites for visitor publish outreach, ChatGPT additionally instructed us what these web sites normally write about. It additionally offered hyperlinks to their blogs for us to additional discover the content material they publish.
You may take it a step additional and ask ChatGPT to put in writing a pitch so that you can attain out to any of those web sites for a visitor publish.
Discover how ChatGPT additionally mentions potential subject concepts to make the pitch extra promising. You may go forward and brush up on the proposal to offer it a human contact.
9. Meta Description Writing
Meta descriptions are quick summaries of the content material of a webpage. They’re vital for Search engine marketing as they influence click-through charges from search engine outcomes pages.
Based on Google: ”Meta descriptions can technically be any size, however Google usually truncates snippets to ~155-160 characters. It is best to maintain meta descriptions lengthy sufficient that they are sufficiently descriptive, so we advocate descriptions between 50 and 160 characters.”
When creating meta descriptions, you need to guarantee they comprise related key phrases.
They need to even be engaging sufficient to offer individuals a purpose to click on in your article somewhat than a competitor’s.
ChatGPT can automate meta description writing. Use the next immediate:
”Generate a novel meta description of a most of 150 characters for the key phrase ”credit-building suggestions.”
This is the outcome we received.
If you happen to’re not happy with the primary outcome, you will get ChatGPT to generate a number of meta descriptions from which you’ll be able to select.
10. Crawl Listing Creation
The crawl listing is a folder that comprises all data gathered throughout an internet crawling course of. It shops information comparable to URLs, meta descriptions, title tags, and different related HTML parts.
You need to use ChatGPT to create crawl directories to your web site’s robots.txt file. The robots.txt file is sort of a roadmap for search engine crawlers, telling them which pages or directories are allowed or not allowed to be crawled.
For instance, you would possibly need to inform crawlers to not index your web site’s admin web page or sure personal directories.
Use the next immediate to generate a crawl listing to your web site’s robots.txt file:
”Create robots.txt file for my web site www.mywebsite.com. Block Google from crawling the web page firm/admin.html. Do not block Bing from crawling any pages. Embody the XML web site map.”
We enter this immediate into ChatGPT and received the next outcome.
ChatGPT doesn’t solely create the robots.txt file, however it additionally tells you what it accomplishes.
Be aware: Double-check which pages you’re blocking the crawlers from crawling. The very last thing you need is to unintentionally block entry to an vital web page that you just need to rank excessive in search engine web page outcomes (SERPs). Confirm the syntax and placement of your file, too.
11. Schema Markup Writing
The schema markup of your web site is a essential part of your Search engine marketing technique. It helps search engines like google perceive the content material in your web site and extra precisely decide the relevance of your web site to a person’s search question.
It is type of like a language that search engines like google perceive and use to categorize and show your content material in the very best means.
ChatGPT can write this code snippet for you. Use this immediate:
”Write construction information for journey itinerary markup. The identify of my article is Europe Journey Itinerary for Finances Vacationers. Full the remainder of the fields.”
ChatGPT generated the next schema markup for the given immediate.
It additionally gave us instructions on how we will use this code in your web site. This is what it instructed:
”Change placeholders like “Your Title,” “Your Writer Title,” “URL_of_main_image_for_the_article,” “URL_of_publisher_logo,” “URL_of_the_article_page,” “Vacation spot 1,” “URL_of_destination_1,” and many others., with the suitable data.”
12. Hreflang Snippet Technology
Whereas we’re with reference to code snippets, let’s discuss hreflang tags. These are vital for web sites which have content material in a number of languages and/or geographic areas.
They assist search engines like google perceive which model of your web site needs to be exhibited to customers from completely different areas or language preferences.
Suppose you are a skincare model that sells in 6 nations. You may have localized web sites for every of those nations.
Hreflang tags can take your worldwide Search engine marketing to the following stage. You need to use a immediate like this to generate hreflang snippets for various nations:
”Write hreflang code for our French weblog publish about digital advertising packages. The English model is right here: https://influencermarketinghub.com/types-of-digital-marketing-packages/ and this is the French model’s URL: https://influencermarketinghub.com/types-de -forfaits-de-marketing-numérique/”
Right here’s the outcome we received:
Let’s say you’re undecided the place so as to add these snippets. You may ask ChatGPT and it’ll present a extra detailed reply.
Finest Practices for ChatGPT Search engine marketing
Now that you already know just a few methods to make use of ChatGPT for Search engine marketing, this is a take a look at just a few greatest practices to bear in mind.
Do not Over-Rely On It
Sure, ChatGPT might help, however that is precisely what it does: assist. It does not take over your Search engine marketing professional’s job, nor can it change the necessity for thorough key phrase analysis and correct optimization strategies.
ChatGPT is solely one other device in your Search engine marketing arsenal. It may well present the additional enhance you want, however it shouldn’t be relied on as the only supply of Search engine marketing technique.
Double-Examine Content material
Since ChatGPT is educated on the information from the Web, it is prone to biases and inaccuracies. Always check your content before posting.
A proofreader can help catch any errors or discriminatory language that may have been unintentionally generated by ChatGPT.
The last thing you want is for your brand to come under fire for hurtful or offensive content.
Check Code Snippets
Similarly, if you use ChatGPT-generated code snippets, review them before implementation.
Your technical SEO team should be able to spot any potential issues or conflicts with your website code.
Use Multiple Inputs
Don’t settle for the first answer ChatGPT gives you.
Experiment with different inputs and variations. Also, add detail to your prompts to get the outputs to be as close to your desired content as possible.
Add Human Insights
Again, when using ChatGPT for content creation, give the content a human touch. Google’s new update is cracking down on scaled AI-written content. You don’t want to be a victim.
If you’re an expert in the space, add your own insights. Otherwise, add expert quotes and case studies.
Conclusion
To sum up, ChatGPT can be a helpful tool for SEO. It can do many on-page SEO tasks, from content creation to headline optimization.
In off-page SEO, it can help with suggesting websites for guest post outreach. For the technical side of things, ChatGPT can generate hreflang snippets and schema markups.
So, there’s a use case for it in every aspect of SEO. The key is to combine ChatGPT’s speed and efficiency with human input and insights.
Always review and refine ChatGPT’s outputs. Use different variations of prompts to get your desired results. Once you’ve perfected a prompt, you can make it the default for similar future tasks.
About the Author
Writer
Nadica Naceva, Head of Content at Influencer Marketing Hub, is a seasoned writer and reviewer with in-depth expertise in digital and content marketing. Leveraging her extensive experience in guiding content creation and strategic direction, Nadica brings a critical eye and analytical approach to reviewing articles and educational pieces. Her commitment to accuracy, integrity, and innovation with each review helps IMH grow as a leading source in influencer marketing. Her insights are backed by first-party data, ensuring content meets the highest standards of relevance.