When:
Time: 8:00am PDT, 11:00am EDT, 4:00pm BST, 5:00pm CEST
Length: 60 minutes
AI approaches may also help us perceive what physicians and different stakeholders are discussing and sharing with subject groups. This voice-of-the-physician knowledge can reveal what they’re involved about, what wants or questions they’ve, in addition to what they share in regards to the prognosis and remedy of sufferers. Related approaches might be utilized to different knowledge sources equivalent to medical data requests and different proprietary sources. With these strategies, medical affairs groups can work with this wealthy knowledge extra effectively and be extra conscious of the wants of stakeholders.
Producing knowledge and evaluation is just step one, nonetheless, with true insights requiring medical affairs groups to contemplate the leads to the context of their total methods and aims and bringing in perspective from thought leaders and different specialists to really make technique growth and choice making extra knowledge pushed.
Be part of us to listen to Hywel Evans share strategies and examples of how one can apply AI/NLP strategies to MSL notes and different sources. And from Reinhard Berkels on the challenges in growing actionable inside withing medical affairs.
What you’ll be taught:
- Approaches and examples of how one can apply NLP, machine studying, and huge language fashions equivalent to GPT to MSL notes.
- Methods to consider insights technology which are knowledge pushed and actionable.
Who ought to attend:
- Medical affairs leaders
- Discipline medical leaders
Audio system
Hywel Evans
Director, NLP Insights Hub at IQVIA
Hywel has over 18 years of expertise in consulting, analytics and knowledge options with multi-industry expertise throughout life science, well being, shopper, manufacturing and retail. Hywel has utilized his behavioural science experience to the creation of real-world knowledge analytics options for affected person degree knowledge, growing NLP powered search and insights options, machine studying for predictive useful resource allocation and digital behavioural affected person and HCP insights. Hywel holds a Grasp’s diploma in Engineering from Cambridge College.
Reinhard Berkels
Head of Medical Affairs Strategy at IQVIA
Reinhard is a seasoned Medical Affairs skilled (16+ years expertise) co-leading the event of IQVIA’s enterprise large Medical Affairs technique. He has an in depth experience in all key areas of Medical Affairs.
Reinhard comes from an R&D and in depth Medical Affairs background with native, regional and world experiences. Reinhard holds a doctora in biology.