In case you’ve been following the information, you’ll know by now that 2024 goes to be the 12 months of synthetic intelligence. Social feeds are blowing up with conversations about ChatGPT. Although, can it’s of any use if you should write product descriptions?
A product description may be quick, however it may well take virtually an eternity to string collectively these few sentences. Then, simply as you thought you’re completed, new merchandise have been added and, you’ve guessed it, these additionally want distinctive descriptions.
Contemplating that it’s such a time-consuming and repetitive job, it may be worthwhile to experiment with a instrument like OpenAI.
Right here’s how groups in command of content material era can use this promising app to liberate time. We additionally embrace a few sensible suggestions for writing eCommerce product descriptions that you would be able to preserve behind your thoughts as you edit your AI-generated descriptions.
Automate Writing eCommerce Product Description with OpenAI [Practical Tips]:
What’s OpenAI?
If all this dialog about OpenAI continues to be new to you, right here’s the fundamentals that you should know. OpenAI is a analysis lab that concentrates on creating and enhancing AI applied sciences. It makes use of deep studying algorithms to create clever techniques. These techniques can be utilized for varied functions together with machine studying and pure language processing.
What makes it so helpful for eCommerce functions is that it has plenty of integrations. You possibly can, as an example, combine it into your Shopify retailer and different main buying platforms. This fashion, you may leverage highly effective performance that can assist you personalize the buying expertise, section your prospects higher, and automate assist.
Utilizing OpenAI for Writing Product Descriptions
You should utilize OpenAI to automate a lot of the method. Clearly, we put OpenAI to the take a look at and requested tips on how to use it for writing product descriptions.
We wish to say that right here’s it straight from the horse’s mouth. Whereas OpenAI has plenty of horsepower, we don’t know the way it will really feel about that comparability.
In any case, right here’s what OpenAI replied:
You should utilize OpenAI’s GPT-3 API to generate product descriptions by feeding it immediate and parameters, such because the product title and options, and have it generate an outline based mostly on that data.
To make use of OpenAI’s API, you’ll need to enroll in an API key and have some data of coding, because the API requires making HTTP requests and dealing with the responses in your code.
You can too discover different OpenAI language era instruments which have a extra user-friendly interface, akin to OpenAI’s Codex.
Listed below are its step-by-step directions:
- Collect a listing of merchandise and the descriptions you wish to create.
- Create an OpenAI account and log in.
- Choose the “Create New Mannequin” possibility and enter your product listing and descriptions into the textual content field.
- Configure the mannequin settings to make sure that it generates product descriptions which can be correct and distinctive.
- Practice the mannequin by offering it with pattern product descriptions you’ve written.
- Take a look at the mannequin’s output by producing product descriptions to your merchandise.
- Alter the mannequin settings as wanted till you’re glad with the output.
- Use the generated product descriptions in your web site or in your advertising and marketing supplies.
As you may see, it doesn’t automate the whole course of. You’ll nonetheless want some coding data to have the ability to practice it. You’ll must have related product descriptions that you need to use as examples which were written by a human content material author. These pre-written descriptions ought to describe your model utilizing the tone of voice that you’ve in thoughts. Mainly, it is going to take time and human intervention to coach its mannequin.
If this work sounds too technical or drawn-out and you’ve got just a few merchandise, you may go the “handbook route” and easily enter an instruction to write down a product description for a selected product.
Right here’s what it generated when requested to generate a product description for a 4-pack of AA high-performance alkaline batteries:
“This 4 Pack of AA Excessive-Efficiency Alkaline Batteries is the right alternative for powering all of your gadgets. These batteries are made with the best high quality supplies and are designed to last more and supply extra energy than commonplace alkaline batteries. With a formidable shelf lifetime of as much as 10 years, these batteries are positive to get the job completed. They’ve the next capability, which implies they’ll last more when powering your gadgets. Plus, they’re leak-proof and corrosion-resistant, which means your gadgets will stay protected and safe. Get your 4 Pack of AA Excessive-Efficiency Alkaline Batteries at this time and energy your gadgets with one of the best.”
That will help you choose the standard of this product description higher, right here’s Amazon’s personal description for this product:
- IN THE BOX: 4-pack of 1.5 volt AA alkaline batteries for dependable efficiency throughout a variety of gadgets
- DEVICE COMPATIBLE: Ideally suited battery for sport controllers, toys, flashlights, digital cameras, clocks, and extra
- DESIGNED TO LAST: 10-year leak-free shelf life; retailer for emergencies or use instantly
- EASY USE & STORAGE: Ships in easy-to-open packaging
- SINGLE USE: These batteries are NOT rechargeable; for rechargeable choices, take a look at Amazon Fundamentals rechargeable batteries
Finest Practices for Writing Product Descriptions
As talked about earlier, you’ll nonetheless must edit and tweak the product description that OpenAI generated. When it’s time so that you can put by yourself writing cap, listed below are a few finest practices to bear in mind.
Preserve your target market in thoughts
You possibly can describe the very same product in numerous methods. Some options might be extra vital than different options to sure members of your target market. This may influence which product particulars might be a precedence and which data you may shift to the underside or even perhaps miss. For instance, is ease of use extra vital than sturdiness to your target market? Or, will the looks far outweigh the worth?
Your goal market may even influence the size, alternative of phrases, fashion, and tone. For instance, must you preserve it extra formal maybe? What about humor?
Mainly, how would you promote the product to them in the event that they have been to enter your brick-and-mortar retailer? Let this information you. Nonetheless, additionally bear in mind as they received’t be capable of see and contact the product themselves, you’ll have to be extra thorough in your descriptions. Which means you might need to state the plain.
Apply a constant fashion
Along with guaranteeing that you just use the identical tone of voice throughout the board, additionally determine on a selected fashion and stick with that. For instance, in the event you determine to listing the options and specs, accomplish that for all of the descriptions. And, if this might be your format of alternative, don’t use numbering for one product solely to make use of bullet factors for the following one. This hurts your branding and simply finally ends up complicated web site guests.
No matter you determine on, it ought to learn simply. Higher but, if it may be scanned shortly.
Spotlight the advantages
Whereas your product descriptions ought to describe all of the specs intimately, it ought to transcend merely itemizing the details. Storytelling will be fairly efficient. Maybe the product concept got here to you since you struggled with a selected ache level?
In case your merchandise don’t essentially have an fascinating backstory, flip your focus to the advantages that it may well supply. Take the instance of batteries… As a substitute of simply mentioning the hours of battery life that they will anticipate, how in regards to the hours of enjoyable or comfort that they will stay up for? As soon as once more, preserve your target market in thoughts when figuring out an important advantages.
Add high-quality images and social proof
That is one space the place OpenAI received’t be of a lot use. Positive, high-quality product images are a special aspect altogether, however social proof will be integrated into the precise wording.
Not solely can social proof assist to construct credibility, nevertheless it will also be that little little bit of encouragement {that a} potential new buyer would possibly must convert. Social proof doesn’t essentially have to be an extended buyer overview. It may possibly additionally take the type of a brief phrase like “buyer favourite”, “number-one vendor”, or “hottest alternative”.
Bear in mind about web optimization
Your product descriptions don’t function in isolation. They’re a part of a much bigger system and similar to your social media posts ought to incorporate sure key phrases and web optimization finest practices, so, too, ought to your product descriptions.
Ought to You Use AI?
On the finish of the day, it’s a basic instance of working smarter as a substitute of tougher. OpenAI isn’t good. It can also’t do the whole lot for you. What it may well do, nevertheless, is liberate time by writing an honest first draft that you would be able to enhance on.
One downside of utilizing OpenAI for product descriptions is the phrase depend, or somewhat character restrict. Positive, product descriptions don’t should be the size of a weblog publish (in actual fact, they shouldn’t be), however you would possibly discover that you just want greater than 4,000 characters.
Additionally, to ensure that this new path to be of use to you, you continue to must have details about your product and your final aim. Whereas one of the best practices that we’ve talked about above advocate that your product description ought to transcend merely itemizing the important thing data, in the event you’re extra involved about simply sharing product particulars than what you’re to make a sale, your remaining end result will look in a different way.
To sum up, because of this you continue to must analysis your product. You’ll additionally must analysis your target market. That alone takes time.
Then, there’s the proofreading. Along with any obvious spelling points, there are finer particulars like altering a sentence that makes use of passive voice into energetic voice. In actual fact, that’s what OpenAI suggests. Weak verbs must also get replaced with motion phrases. You get the concept. It’s greater than a easy grammar verify that you would be able to run by way of one other AI-powered writing instrument like Grammarly.
Wrapping Issues Up
Right here’s the factor about utilizing OpenAI to write down your product descriptions to your on-line retailer — it is going to nonetheless require human enter out of your facet. It’s not an ideal instrument. You’ll nonetheless want writing expertise to have the ability to change the descriptions that the AI generated into efficient product descriptions.
Additionally, you’ll want to take a position a while into fine-tuning it. Be warned that this a part of the method can get fairly technical.
Then, you’ll nonetheless must edit the product descriptions to see the place it may be improved. For instance, generic phrases like “lovely” and “nice” aren’t very efficient. As a substitute, you wish to use extra particular phrases. That is one thing that you just’ll almost definitely discover AI struggles with. On the identical time, you wish to keep clear from utilizing phrases which can be clearly an instance of over-exaggeration. In different phrases, in case your product isn’t one of the best, don’t declare that it’s. Mainly, you’ll wish to scan the textual content and take away any superlatives as properly phrases for which there’s a extra descriptive model.
Whereas it appears like plenty of work, do not forget that your product descriptions are basically your new salesperson. They do plenty of work and deserve that you just make investments the identical laborious work into creating them. Positive, let OpenAI do plenty of the heavy lifting, however be prepared and keen to place within the hours too.
Concerning the Creator
Author
Koba Molenaar brings practically a decade of wealthy expertise in content material writing, specializing in digital advertising and marketing, branding, SaaS, and eCommerce. Her ardour for serving to manufacturers, from solopreneurs to established firms, join with their audiences shines by way of her work. As a member of the Golden Key Worldwide Honor Society, Koba’s dedication to excellence is clear in her work, showcasing her as a relatable and educated voice within the business.