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Earlier this week, a brand new generative AI picture startup referred to as Ideogram, based by former Google Mind researchers, launched with $16.5 million in seed funding led by a16z and Index Ventures.
One other picture generator? Don’t now we have sufficient to select from between Midjourney, OpenAI’s Dall-E 2, and Stability AI’s Secure Diffusion? Nicely, Ideogram has a serious promoting level, as it could have lastly solved an issue plaguing most different well-liked AI picture turbines so far: dependable textual content era inside the picture, reminiscent of lettering on indicators and for firm logos.
The corporate presents plenty of preset picture era types on its net app at ideogram.ai, together with one labeled “typography,” which renders lettering in several colours, fonts, sizes and styling. Different preset types embody 3D rendering, cinematic, portray, style, product, illustration, conceptual artwork, ukiyo-e and others. You possibly can choose a number of types without delay and apply all of them.
Ideogram is already out there for signup in beta. And its Discord server and net app are already full of examples of individuals producing lettering and pictures with lettering which are spectacular in comparison with the present state-of-the-art (although not at all times solely correct) choices.
Nonetheless, Ideogram additionally lacks among the different options out there on rival picture turbines like zoom out/outpainting, and its outcomes have been much less constant in our assessments. It even had issue rendering its personal identify, “Ideogram,” and was higher at rendering extra frequent phrases.
The corporate took the event of its launch and beta launch to subtly spotlight this function with a put up on X (previously Twitter) together with its mission assertion, “assist folks change into extra artistic,” generated utilizing its device.
Different traders in Ideogram embody AIX Ventures, Golden Ventures, Two Small Fish Ventures, and trade specialists Ryan Dahl, Anjney Midha, Raquel Urtasun, Jeff Dean, Sarah Guo, Pieter Abbeel, Mahyar Salek, Soleio, Tom Preston-Werner and Andrej Karpathy.
The Toronto-based startup has already earned shoutouts from fellow AI notables together with David Ha, founding father of Sakana AI and Margaret Mitchell, each of whom additionally labored for Google.
Whereas it’s nonetheless early days for Ideogram, differentiating by providing a dependable typographic generator is a brilliant transfer and should assist it enchantment to graphic designers or those that would in any other case have to rent them to create imagery with eye-catching textual content baked in.
And different AI picture turbines are persevering with so as to add new options, too. Simply this week, Midjourney launched its new “range area” function so as to add, take away, and subtract parts of generated imagery.