The award for the very best/worst startup title I’ve seen shortly goes to Oii.ai. This firm’s title is bizarre sufficient that Google Chrome insists on doing a seek for the time period “oii.ai’ while you kind the URL into the deal with bar. In any case, a complicated title doesn’t imply it’s a foul enterprise.
The corporate claims it raised a $1.85 million seed spherical with this deck. We didn’t cowl this spherical, and the corporate is tight-lipped about who its traders are, however the deck was attention-grabbing sufficient that I’m selecting to interrupt my traditional rule of needing press protection to do a pitch deck teardown.
We’re on the lookout for extra distinctive pitch decks to tear down, so if you wish to submit your individual, right here’s how you are able to do that.
Slides on this deck
Oii.ai has an 18-slide deck plus a few appendix slides. A few of the slides have been flippantly redacted, however the firm says it’s together with each slide so we will get a full image of the deck that helped it shut the spherical.
Listed below are the slides:
- Cowl slide
- Imaginative and prescient slide
- Interstitial slide
- Overview slide (“Welcome to Oii”)
- Answer slide? with a facet of enterprise mannequin slide
- Downside slide?
- Market development slide
- Traction slide
- Group slide
- TAM slide 1 (Pharma sector)
- TAM slide 2 (Retail sector)
- Market overview + aggressive panorama slide
- Aggressive benefit slide
- Gross sales pipeline slide
- Product roadmap slide
- The Ask + Alternative slide
- Use of Funds slide
- Closing slide + contact element slide
- Appendix slide 1: Competitors (Llamasoft)
- Appendix slide 2: Competitors (Llamasoft)
- Appendix slide 3: Acquisition alternatives
Three issues to like
I’ve to confess that I’ve not often discovered it as exhausting to categorize slides as I did with this deck. The knowledge isn’t organized the way in which I’d anticipate. It does work typically, however it typically doesn’t.
Glorious ‘what we wish to change’ narrative
This slide paints a concise and clear image of the change Oii desires to see on the earth. It’s a easy and efficient solution to present why the corporate must exist.
[Slide 6] An uncommon tackle the worth proposition slide. Picture Credit: Oii.ai
This slide is uncommon as a result of it falls someplace in the course of the issue, resolution and worth proposition narrative. On this case, it really works as a result of it helps draw a transparent line between what the corporate is seeing on the earth proper now and the longer term it envisions.
I just like the inventive method and might see any such slide being extra generally used sooner or later.
tackle early-stage traction
The corporate doesn’t have a lot in the way in which of traction, however it does keep away from falling into the lure of leaning into vainness metrics:
[Slide 8] Right here’s some traction for ya. Picture Credit: Oii AI
It took me a few moments to understand that PoC in all probability meant proof of idea fairly than folks of colour; I do take pleasure in brevity on slides, however I additionally assume which you can afford to spell out abbreviations.
Now, technically, solely the top-level income quantity is the one with the precise traction; the opposite figures are all advantages and worth propositions. The traction that flows from these numbers is efficacy, so the story right here is, “In our proof-of-concept section, we generated X quantity of income and had been profitable in proving that our product works.”
Normally, graphs that present income progress over time are higher than snapshots relating to traction. Having mentioned that, I recognize how exhausting it’s to point out traction as an early-stage startup, and this slide truly does higher than most, so we’ll chalk this one up as a win.
Total, good visible storytelling
I like that this deck has clearly had some design consideration and that it depends on imagery to inform its story. Good photos go a good distance in serving to a deck come to life, and from that perspective, Oii AI’s deck is fairly compelling. Colourful photos and enjoyable design decisions all work in its favor.
Though, if I had been to choose a nit…
[Slide 3] The longer term seems retro. Picture credit score: Oii AI
In case you are constructing the chopping fringe of AI to disrupt an business, perhaps don’t use a inventory picture of a GPS system that no one has used since Apple launched built-in GPS with the iPhone 3G in 2008.
On this case, I consider the system pictured is without doubt one of the Garmin Nuvi 700-series, which was launched the identical yr as Apple began placing GPS into iPhones, and was primarily the start of the top for all the class. Visually aligning your organization with a product class that met its very public and very painful demise 15 years in the past might not ship the proper message.
In the remainder of this teardown, we’ll check out three issues Oii AI might have improved or achieved otherwise, together with its full pitch deck!