SetSail got down to construct a brand new approach to compensate gross sales folks, the place primarily based on the info, corporations might pay salespeople on the place they had been within the pipeline, not in only one massive chunk once they landed the sale. They believed this strategy would allow salespeople to take extra dangers.
Such an strategy requires an excessive amount of information to know the place the gross sales course of stands, and that information infrastructure it seems is a good supply for generative AI. In the present day the corporate introduced new capabilities to ask the system questions in pure language, which in flip will get translated in a SQL question and delivers a solution.
SetSail co-founder and CEO Haggai Levi says his firm discovered that with the intention to construct a good gross sales compensation system, it required getting key information out of information silos. His firm constructed the underlying information layer, and will show it not solely in dashboards with predefined information, now they might make the most of that another way to reply very pointed questions.
“We spent a number of time prior to now three and a half years specializing in that information infrastructure product that connects all of those silos collectively and provides you 360 diploma views utilizing dashboards — after which ChatGTP comes after which we understand, hey, that is like one other nice entry level into our information,” Levi mentioned.
He factors out that ChatGPT isn’t simply good at writing textual content, it may additionally write code, together with well-structured SQL queries, that are ok to switch dashboards with interactive dialogue on prime of the info.
“We’ve merged the GPT energy with the info infrastructure that we created. It simply makes you ask your self, why do we want dashboards? We don’t want dashboards anymore as a result of we are able to ask the questions and reply them instantly,” he mentioned.
Whereas he nonetheless sees constructing gross sales incentives as a viable thought, it seems that the info infrastructure he’s constructed has worth even when you’re not utilizing it for that unique function. “In an effort to ship on our unique imaginative and prescient, we needed to create a really distinctive dataset that tracks every thing robotically…and what we discovered was that the infrastructure by itself has a number of worth to clients,” he mentioned.
So you possibly can start to ask particular questions like which offers are near closing, which gross sales persons are having hassle closing offers and who’s assembly with an govt determination maker this week. The system connects to e mail, calendars, the CRM, the advertising automation system to construct an image and reply questions higher than merely information factors in a dashboard.
Along with these new capabilities, the corporate additionally introduced an $11 million funding. Buyers included Zoom Ventures, which itself lately introduced Zoom IQ, a brand new conversational device that really is effectively aligned with SetSail’s new capabilities.
The corporate was based in 2018 and has raised nearly $50 million with the most recent funding.