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Sprig, a five-year-old startup centered on creating good, contextually conscious in-app surveys for enterprises, earned an enormous vote of confidence final yr, securing $30 million in funding from outstanding enterprise capital companies together with a16z and Accel.
In the present day, the corporate is asserting the place a few of these funds went: a brand new characteristic Sprig calls AI Evaluation for Surveys, which, because the title suggests, makes use of generative AI massive language fashions (LLMs) to intelligently comb via survey knowledge and supply instantaneous insights to the corporate that performed the survey.
Surveys that may reply you again
To place it extra bluntly: Sprig’s AI Evaluation for Surveys transforms survey knowledge right into a conversational AI product.
With it, you because the survey proprietor can ask your survey outcomes any conceivable query, and the AI will type via them and try to reply with essentially the most acceptable knowledge, insights, takeaways or solutions — and this contains qualitative survey knowledge, like open-ended textual content entries, and never simply a number of selection or quantitative solutions.
“You may ask Sprig AI to reply any customized questions on your survey knowledge, and it’ll analyze responses throughout your entire survey questions to seek out the reply,” wrote Sprig CEO Ryan Glasgow, in a weblog submit concerning the information.
The corporate additionally introduced an expanded free plan, and new massive enterprise clients together with PayPal, Figma, Ramp, Peloton and Mixpanel.
“World-class product groups proceed to decide on our platform as a result of they worth their consumer expertise and have discovered Sprig to be a mission-critical platform to distinguish their merchandise in immediately’s aggressive atmosphere,” wrote Glasgow.
Constructing upon preliminary success
Sprig first made waves in 2020 with the launch of its in-product survey platform and Open-Textual content AI Evaluation characteristic, which routinely teams open-ended survey responses (these questions that ask you to put in writing about your expertise in a textual content field) into themes.
The characteristic was adopted shortly by main enterprises together with Dropbox, Loom, Coinbase, Robinhood and Sq.. Up to now, Sprig has analyzed suggestions from over 6 billion product guests throughout tons of of high-growth expertise corporations.
With the brand new AI Evaluation for Surveys, Sprig takes it to the subsequent stage by analyzing whole survey datasets. Product groups can now:
- Evaluation AI-generated survey summaries for high takeaways with out handbook evaluation
- Ask customized questions on their knowledge and obtain AI-powered responses
- Discover new evaluation questions urged by Sprig’s AI primarily based on the survey outcomes to go deeper into their survey knowledge and discover much less apparent traits. These findings can be utilized to enhance and differentiate a product quicker and in ways in which wouldn’t have essentially been even observed by human assessment alone.
Addressing ache factors to development
“AI Evaluation for Surveys solves a typical ache level for product groups trying to deeply perceive and optimize a selected a part of their product expertise, from understanding why customers are churning out of a product to determining find out how to increase the conversion funnel,” Glasgow wrote in an e-mail to VentureBeat.
Along with rolling out AI Evaluation for Surveys, Sprig is increasing its free plan to make its AI-powered product insights accessible to extra groups.
The free plan now contains in-product surveys, session replays, and Open-Textual content AI Evaluation. Groups of all sizes can instantly begin utilizing Sprig and the brand new AI Evaluation for Surveys featureset.