Tastewise, an AI-powered market intelligence platform for the meals and beverage trade, has launched its newest generative AI answer referred to as TasteGPT. This new product is designed to offer speedy and contextual insights into infinite product concepts and assist manufacturers make selections which might be proper for them.
TasteGPT leverages Tastewise’s proprietary AI and the biggest dataset out there on meals consumption to offer velocity, productiveness, and elevated new product success. It will probably shorten months of analysis and reply business-critical questions comparable to which product concepts are the most effective match for Gen Z shoppers, the place to launch a brand new beverage product, and what the main focus of the following advertising and marketing marketing campaign must be.
Serving to Consider Innovation and Make Quicker Choices
Conventional market analysis strategies comparable to surveys, focus teams, and syndicated trade studies usually report knowledge round 13 months late, lacking vital behavioral shifts and making them unreliable within the present fast-moving shopper world. With TasteGPT, product innovators and analysts can run 20 completely different tasks directly as a substitute of only one, empowering groups to guage innovation and determine quicker on the appropriate route for his or her model.
TasteGPT can present real-time product, dish, menu, and advertising and marketing marketing campaign suggestions utilizing an AI-powered conversational chatbot. It will probably additionally generate ready-to-share studies and decks together with developments, ingredient pairings, and extra to extend velocity to market.
“Synthetic intelligence is the one option to mitigate an absence of credible knowledge by enabling organizations to make sense of huge quantities of knowledge,” mentioned Eyal Gaon, Tastewise Co-Founder and CTO. “With related AI instruments, knowledge turns into significant insights that drive higher decision-making and innovation in real-time.”
Extracting Actual-Time Insights
As shopper developments and preferences are ever-changing, real-time entry to essentially the most particular knowledge out there throughout all moments of consumption is crucial. Tastewise’s generative AI options allow customers to establish patterns and extract real-time, correct insights to make data-driven selections quicker than ever earlier than.
By leveraging TasteGPT and the broader Tastewise market intelligence platform, firms will be capable of scale back the effort and time spent on analysis, consensus, improvement, and go-to-market methods. In the end, this can end in fast, exact decision-making, fewer uncertainties, quicker concept execution, and elevated accuracy and velocity to market.
Tastewise is an AI-driven knowledge platform that gives the actionable insights wanted for resilient decision-making and alter administration within the meals and beverage trade. The platform makes use of AI to research billions of food-related knowledge from its prospects, social media, recipes, menus, and extra to offer correct, up-to-date insights in real-time. It really works with main meals manufacturers, retailers, and suppliers to information tomorrow’s consumption habits.