When running a blog first got here to the forefront again within the early 2000s, it offered a method to ship a posh concept to a broad viewers, however greater than 20 years later might there be a method to reinvent that concept?
Kobie Fuller, whose day job is normal accomplice at Upfront Ventures, thinks there could also be a method to deliver the weblog into the fashionable age by profiting from the interactivity of generative AI.
Fuller’s concept facilities round taking the notion of a weblog submit and making it a confined micro matter that customers might discover by interacting with a bot. “By way of the ability of AI, what we are actually in a position to do is take an ordinary long-form submit and switch it into many alternative codecs as soon as we make an effort of developing a complicated micro AI dialog that may adapt [to user queries],” Fuller instructed TechCrunch.
This may take the type of text-based conversational interfaces, and even AI simulated podcasts with AI interviewers asking the AI knowledgeable questions. Fuller has created a website known as Kobie.ai to indicate what’s doable with this concept, whereas acknowledging it is extremely a lot within the experimental stage at this level, and he’s nonetheless studying what’s doable with this new format.
For starters, Fuller took a weblog submit he wrote for TechCrunch in 2014 on how emotion drives advertising, and ran it by way of GPT-4 with a really particular immediate, whereas utilizing a chat bot to construct the interactivity piece. “I layered a complicated immediate on high of the bottom piece of content material as the only real supply of knowledge being utilized for the AI micro dialog,” he stated.
As a substitute of studying a protracted weblog submit, customers can have an interactive chat. Picture Credit: Kobie.ai
That preliminary immediate has a few functions. To begin with, it creates an AI persona of the weblog submit author, whereas offering construction for the dialog (because the dialog is led by the AI), ensuring it covers sure matters and stays away from others. Fuller has created strict guard rails to maintain the dialog on matter, and even features a a number of alternative quiz after the completion of the dialogue to ensure the person grasped the subject.
He’s additionally been engaged on a podcast format, which was additionally created with GPT-4 alongside together with his voice and the voices of a few precise podcast hosts. The result’s an automatic podcast. Though the voices sound robotic for now, it’s one other manner of interacting with the identical supply content material differently.
Fuller acknowledges that this can be a private experiment, greater than a enterprise at this level, and that he must make it a lot simpler to create authentic content material after which rework it into interactive periods or podcasts at scale, however he’s taking part in round with AI for now to assist him perceive it higher, as he seems to be at startups within the area.
Whereas the concept of rethinking the weblog submit is an efficient one, it doesn’t eradicate the necessity for the unique long-form submit. It simply presents it in new ways in which reap the benefits of generative AI capabilities. It is going to be attention-grabbing to see if this and different content material format experiments we’re seeing will ultimately flip into companies that will be backed by individuals like Fuller and his agency.